In 2011, I started a series of ambivalent drawings, which I worked on in hiding when I felt frustrated at my job. Drawing became my own subversive act of resistance against my employers, the fashion industry and the patriarchal machine. I stole computer paper and company time to draw out my frustrations and channel my anger into something tangible. I soon realized I was able to express certain thoughts and emotions more clearly through the act of drawing, than by solely using text.
I created a tumblr site (ambivalentlyyours.tumblr.com) and began posting my drawings online, giving them a platform for easy sharing. I paired each drawing with a caption or a quote linking it back to specific text-based posts on my blog, which in turn linked back to specific drawings on the tumblr site. Linking my images to a related text allowed web surfers to inevitably find themselves going back and forth, in-between two sites, in-between texts and drawings. This connection created a conversation between image and text, between a first reaction and a more in-depth explanation.
Thanks to their meme-like quality, and their existence within a tumblrshpere that encourages easy sharing, a number of the drawings have gone viral on the Internet, the most popular being shared over 350 000 times. As the drawings grew in popularity, an organic and unsolicited participation from online bloggers (often anonymous contributors) inspired a new dimension to the work. Instead of simply sharing my images, people began requesting drawings based on their own personal struggles and feminist questions. In response, I began to illustrate the ambivalent feelings of my online followers, who in turn would share these images on their own blogs. I now receive drawing requests on a regular basis and try to answer them as quickly/ thoughtfully as I can on my tumblr page.